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We LOVE Social Media Marketing! We have included Facebook/Instagram and LinkedIn ads in over 80% of our proposals. We know the numbers and it’s a great value right now! You can reach a targeted demographic for a fraction of any other marketing.
It’s easy, trackable, inexpensive and effective. What else could an advertiser want?
What does targeted mean?
If you can think it, we can do it!
Are you looking to reach Males 25-54 who own a home in Phoenix and have a household income of $100,000 a year or more? No problem!
Single women who enjoy shopping at Nordstrom’s Rack and earn $60k or more? No problem!
Families with young kids in all of Arizona? SURE!
For our clients who are targeting businesses, we often recommend LinkedIn. We can reach HR managers, CEOs, marketing managers with a specific message.
Who does the creative?
For many of our clients, we created multiple creative ads and ran them at the same time. We track the results very carefully and identified which message is creating the most conversions.
A conversion is someone who goes to your website or calls you. Sometimes the font of the ad or the size of your logo can be the difference between a conversion and not. We test, retest and test again.
How much does it cost?
Once again, you set your budget. The more in your budget, the more you will reach. We have clients spend as little as $500 a month on Facebook ads and others are spending more than $5,000 a month.
The answer we tell our clients is:
Not a penny more than what you feel comfortable with!
We will give you a recommendation for social media based on your target audience, what your competition is doing and what your overall marketing budget is.
Coffee News Arizona has a 20% management fee of your ad spend.